MOXIES
Winter Feature 2025
Industry
Restaurants
Year
2025
Client
Moxies
I led this winter menu campaign from art direction through to execution, overseeing all creative assets across digital and in-store channels. The objective was to drive trial among new and lapsed guests while increasing repeat visits. In 9 weeks, the campaign generated $3.57M, surpassing +5% sales and +5% guest count targets while driving strong awareness, engagement, and conversions.
Art Direction: Dishes are heroed through intentional depth, using soft foreground and background blur to draw focus to the food. Scenes feel lived-in and candid, capturing guests naturally enjoying dishes at the table. Subtle touches of branded green are woven throughout to reinforce Moxies’ identity. The overall tone is moody to reflect the winter atmosphere, while the food remains brightly lit and highly appetizing.
Creative Assets
