MOXIES
SUMMER MENU 2025
Industry
Restaurants
Year
2025
Client
MOXIES
This summer feature campaign focused on elevating guest excitement and enhancing the overall dining experience through new seasonal menu items and summer sips. The goal was to stand out in a competitive landscape and position Moxies as a must-visit, go-to destination during a key seasonal period. Through a vibrant, guest-first approach, the campaign delivered strong results, achieving +5% year-over-year sales growth and a +7.81% increase in guest count.
Art Direction: The summer menu campaign leans into bold, sunlit lighting to keep food and cocktails vibrant and seasonal, contrasted with deeper background shadows to add drama and enhance readability across assets. Although shot in a boardroom, each scene was thoughtfully styled to recreate a warm, inviting restaurant patio atmosphere on camera.
Creative Assets
