Blu Bathworks

Blu Bathworks was in need of brand refinement when I joined as a Junior Designer, and I quickly grew into a Graphic Designer and Marketing Coordinator role. I helped define and evolve the brand’s design language, working closely with founder and architect Michael Gottschalk to support both product development and overall brand direction. My work spanned creating design presentations and documentation for B2B and B2C audiences, including interior designers, as well as designing trade show booths and collateral. I also managed all social media channels, ensuring a cohesive and elevated brand presence across touchpoints.